Effective January 1, 2017, WMGR 930 AM has a new music format. Flint Media made the format change after the Christmas season, switching from seasonal Christmas music to Contemporary Christian after numerous listener requests.
“We saw an opportunity to provide local content, such as local news, weather and community events, as well as Contemporary Christian music on Bainbridge’s oldest radio station, WMGR AM. It was really a perfect fit for us and what we do.” — Kevin Dowdy, Owner of Flint Media, Inc
WMGR 930 AM has been on the air since 1948 and was originally founded by the former Georgia governor and Bainbridge resident, Marvin Griffin. In fact, the call letters actually stand for “Marvin Griffin Radio”. Flint Media purchased the station from Decatur Broadcasting in 2013 and has operated it since.
In November, the station’s format was switched to 24/7 Christmas music through the holiday season to coincide with the new “Lights Along the River” display between Earl May Boat Basin and Cheney Griffin Park. Although the station had played the same “Oldies” format for years, listener requests showed the need for a local station that played Christian music. After the switch to Christmas music in November, it was a seamless transition to Contemporary Christian in January.
WMGR will still carry the Flint Media local shows, such as the Jesus and Jammin Morning Show and the Sack Lunch, as well as Auburn University football in the fall. The only change will be the music that plays outside of a live air shift. Listeners will hear Contemporary Christian favorites such as Casting Crowns, Mercy Me and Third Day along with many other popular artists. WMGR 930 AM is also simulcast on 1500 WSEM AM and at 99.3 on the FM dial.
“WMGR will remain Bainbridge’s hometown heritage station with live, local content. This new format will allow our loyal listeners to enjoy some of their favorite Contemporary Christian music as well. It’s our goal to continue to bring good music and a positive message to our community for years to come. ” — Kevin Dowdy